Presentation Planning And Media Relations For The Pharmaceut

Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, yet the majority receive no training for this. This book provides readers with the tools and skills to make presentations and media dealings a success. Table of Contents: Preparing and delivering formal presentations: learning and communication; preparing your presentation; beginning your presentation; conducting your presentation; ending your presentation; using visual aids; video conferencing; appendix - audio-visual projection. Handling the media: facing the media; dealing with the press; preparing for a television interview; the day of the interview; handling a television interview; preparing and handling a radio interview; guidelines for media interviews; appendix - training in media relations.