Strategic Communications Management: Making Publ Relations Wo

Provides a 'toolkit' of techniques for effective management of public relations. Contents: Part 1 Public relations and communications management: public relations management; public relations - contributions to strategic planning and management decision-making; options for the management of public relations; public relations programme and human resources management; budgeting, control and evaluation. Part 2 Special areas of practice: media relations; marketing communications; internal communications; public affairs; crisis management. Part 3 Managing relationships: customers and suppliers; investors relations; the community; pressure and interest groups. Part 4 Issues in the practice: ethical and legal issues; the future of public relations.