Promiscuous Customers: Invisible Brand: Delivering Value In Di
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2-3 päeva
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9781841121598
Phones, TV's, PDA's, watches and even fridges are rapidly taking the place of the PC. Now Europe's proliferating channels and devices - plus its multiple cultures and languages - are writing tomorrow's rules. Part field book, part manifesto, and part behind-the-scenes expose, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specific...
Phones, TV's, PDA's, watches and even fridges are rapidly taking the place of the PC. Now Europe's proliferating channels and devices - plus its multiple cultures and languages - are writing tomorrow's rules. Part field book, part manifesto, and part behind-the-scenes expose, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specification, planning and implementation of an e-business.
| Autor | Bayler, Michael; Stoughton, David |
|---|---|
| Ilmumisaeg | 2001 |
| Kirjastus | John Wiley And Sons |
| Köide | Pehmekaaneline |
| Bestseller | Ei |
| Lehekülgede arv | 278 |
| Pikkus | 234 |
| Laius | 155 |
| Keel | English |
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